Marketing Planner
Use your average job value and close rate to work back from a revenue goal to a lead target. The budget estimate uses the marketing costs you enter.
Revenue Goal & Marketing Budget
Choose the share of revenue you want to put toward marketing.
Your Goals
Your target gross revenue for the year
The percentage of your revenue goal to use in this estimate
Compare Spending Ranges
Budget at Your Selected Percentage
$40,000
$3,333/month
8% of $500,000 • Moderate Growth
Lead Target Planner
Calculate how many leads you need to hit your revenue goals
Your Business Metrics
Typical revenue per completed job
% of leads that become customers
Your Targets
Annual Revenue Goal
$500,000
Jobs Needed
409
annually
Leads Needed
817
annually
Monthly Breakdown
Monthly Revenue Target
$41,667
Monthly Jobs Needed
35
Monthly Leads Needed
69
Budget Planner
Based on 817 annual leads needed
Channel Allocation & Cost Per Lead
Organic (SEO)
Paid (PPC + LSA)
Offline
Total Annual Marketing Budget
$45,435
Monthly
$3,786
Avg. CPL
$56
Investment Scenarios
Compare what the model projects at different investment levels
CPL-Based Budget
Cost to acquire all 817 leads
Model ceiling: 409 jobs models out to $501,025. That is the math's headroom, not revenue to count on.
Recommended Budget
8% of $500,000 goal
The CPL-based budget runs $5,435 more than the recommended budget. The model projects 97 more leads from it and covers your goal instead of coming up about $59,000 short. Projections, not promises.
Budget Breakdown
ROI Projections
Based on your lead targets and industry margins. Adjust margins below to match your business.
Projected Jobs
409
from 817 leads
Projected Revenue
$500,000
gross sales — capped at your goal
Projected Net Profit
$85,000
after all expenses — capped at your goal
Marketing ROI
+87%
Return per $1 Spent
$1.87
Put $1 into marketing and the model projects $1.87 back. Take out the dollar you spent and the gain is $0.87 — that's the +87% marketing ROI above.
Model ceiling: $501,025 revenue and $85,174 net profit before the goal cap.
Where would marketing help your business?
Your Market Report shows where you appear in local search alongside competing businesses. We'll go through it with you on the free call and discuss what needs work.
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