Garage Door Marketers Case Study
Garage Door Marketers Helped Buckeridge Doors Get More Leads.
Garage Door Services · Chicago area, IL
The Challenge
Buckeridge Doors, a garage door service company in the Chicago area, worked with Garage Door Marketers from May 2024. At the beginning of 2025, about eight months in, their online marketing results were still underperforming – ads were bringing in leads at a high cost, their website traffic was modest, and SEO visibility was limited. Within a few months of strategy-driven improvements, Buckeridge Doors had transformed those numbers into a powerful lead-generating machine.
Industry
Garage Door Services
Location
Chicago area, IL
Services
When we reviewed performance early in 2025, paid traffic was expensive and conversions were low. By late summer, the story was completely different: ad campaigns were generating more conversions at a fraction of the cost, organic clicks had surged, and website activity had doubled. This combination of paid and organic growth gave Buckeridge Doors a steady stream of qualified leads and stronger market visibility.
Google Ads
- Conversions jumped from 23 (Jan-Mar 2025) to 92 (27 May-27 Aug 2025) – a 4x increase.
- Cost per conversion dropped from $132.51 to just $51.52, making leads far more cost-effective.
- Click-through rate nearly doubled, while average cost-per-click decreased from $9.04 to $5.87.
Website Performance
Stronger campaigns and local visibility translated directly into more website engagement:
- Sessions doubled from 2,519 (Q1) to 5,021 (summer months).
- Active users grew from 1,838 to 4,068.
- New users nearly tripled, showing that fresh audiences were discovering Buckeridge Doors.
SEO
Alongside paid campaigns, organic growth played a key role:
- Clicks from search more than doubled, rising from 996 to 2,623.
- Click-through rate jumped from 0.33% to 0.76%, showing improved relevance in search results.
- Average keyword position improved from 35.7 to 32.89, boosting visibility for more competitive terms.
“We’ve been getting a lot of service calls lately, which is great since that’s the bread and butter of our business. At the same time, we’re looking to push more toward new door sales. Overall, we’re very satisfied with the results so far and excited to see even more leads coming in.”
Buckeridge Doors
Client comment, 2025
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